I have photographed a lot of Airbnb listings. Vermont cabins tucked into the Green Mountains, lakeside cottages with jaw-dropping views, farmhouses with wide plank floors and woodstoves that smell like winter — and also, honestly, some spaces that had every ingredient for a stunning listing but were completely invisible on the platform because no one had ever given them the visual attention they deserved.
In the wellness industry, your visual identity is your digital sanctuary. Whether a woman is looking for a transformative weekend yoga retreat in the Green Mountains or shopping for premium organic activewear, she isn't just buying a service or a product.
